What we do as creatives is not neutral.
Ethics is a permanent questioning of what is desirable for the good of all and it is unthinkable that creatives do not take part of this. Our work is inherently filled with decisions that in one way or the other will affect another person's life and that is a huge responsibility.
Since design is part of a system, you are subject to external factors like the interests of clients and trends in the industry, and even though we have achieved a recognizable development that makes our lives easier in the last decades there are also questionable consequences, like what we are seeing with data surveillance or dark patterns.
Those strategies may work in relation to the financial goals of the client but it is not the right approach regarding the well-being of the user.
What is then, the right approach when it comes to ethics?